in 1999, Yarrow Founded a network of real-life heroes: Superdudes, often referred to as “one of the pioneer social networking communities.” From the garage to over 1.5 million subscribers worldwide, it became one of the hottest destination sites for youth 12-24 at that time.The foundation, www.Supernation.org worked with charities, children’s hospitals, and inner-city stay-in-school programs to empower youth. In 2004 Fox Studios acquired Superdudes, My Space and Grab.com for $650 Million.
In 2004 Yarrow founded CHISEL industries, a multi-platform production company to tell brand stories. Honored with over a hundred awards, Yarrow has directed projects for Virgin Atlantic, T-Mobile, Warner Brothers, Atlantic Records, Levi’s, KEEN Footwear, Columbia Records, children's hospitals, and more.
In 2004 Yarrow also Founded HATCH - a non-profit platform for mentoring creativity and innovation. HATCH has become a global network that unites and activates creative thought leaders to cross-pollinate ideas, generations and disciplines. In it’s 10th year, HATCH has connected over 500 mentors w/ approximately 5000 students, and inspired influencers to greater heights.