Cheong Choon Ng

Recipient, Toy Design, 2013 - Rainbow Loom


Just two years ago, Senior Automotive Crash-Safety Engineer for Nissan Motors Cheong-Choon Ng along with his wife and two daughters were assembling plastic looms in the living room of their Michigan home.  Choon and his wife Fen had invested every dollar they had in an idea to create a “side business” that would hopefully earn enough money to put their girls through college. With tremendous hope, passion, and persistent of hard works, Choon had successfully created one of the best selling toy of 2013 called "Rainbow Loom".