Laurie Peterson

Laurie founded Build & Imagine after noticing that the kind of play experiences she loved as a child (involving building and problem solving) were not well reflected in the “girls” section of the toy store. Laurie’s line of magnetic building sets, known as “StoryWalls”, feature adventurous female characters and rich narrative details.

Build & Imagine StoryWalls were honored with numerous awards including a Parents’ Choice Gold Award and Dr. Toy’s Best Classic Award for re-imagining the classic dollhouse as a building toy.

Laurie has an MBA from UC Berkeley and lives in California with her husband, kindergartener, and rescued mutt Bruiser.