A graduate of Notre Dame, Jim Keifer has lived in Chicago, Boston, New York and Los Angeles while pursuing a 31-year career in the toy industry. He has been head of the Mattel Games Design and Vice President of Games at Spinmaster, working on brands like Uno, Stratego and Harry Potter. One of his first inventions,Thunder Road, is widely regarded as a cult classic. Jim Keifer's board-game pop-art is internationally collected. Currently, he is a Southern California based inventor and consultant.