Russell Hornsby

Recipient, Toy Design, 2009

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For over thirty years, Russell Hornsby has pioneered the toy industry with his ingenuity and passion. As Chief Executive Officer and Owner of Trendmasters, Inc. for 15 years, Hornsby effectively built one of the largest privately held toy companies in North America. By 1999, the company had reached sales of over $200 million in annual turnover, and was sold to Jakks Pacific in 2001.

With his core management team in place from Trendmasters, Russell launched his second venture, Cepia, LLC. Cepia launched the world’s first automated trigger sprayer in 2003, which it then sold to a major CPG corporation in 2008.

In 2008/2009, Cepia intentionally spun off non-core businesses to focus soley on the toy industry. Cepia remains renowned for its use of advanced technology, which is employed in such unobtrusive ways that the toys are often viewed as “wonderful” or “magical’ – Zhu Zhu Pets is a testament to this.

It is no wonder that Hornsby is often referred to as Peter Pan, as he captures all of the childlike wonder and delight in the universe.