Marty Abrams

Winner, Toy Design, 2011


Joel Rosenzweig created FyrFlyz for his son’s Bar Mitzvah, and when kids and their parents were begging for more, he knew he had a viable toy hit on his hands. Joel partnered with Marty Abrams, CEO of i-Star Entertainment to introduce Fyr-Flyz. Marty, who has been in the toy manufacturing business for over 30 years, started out in his family’s company, Mego, and has been a toy hit maker with such popular lines as Magna Doodle, SkyDancers, Micronauts (whidh led to Transformers) and early Nintendo launched in the U.S. FyrFlyz has received an Oppenheim Toy Portfolio Award, is one of Dr. Toy’s Top Ten Toys, and was honored as a 2011 National Parenting Award recipient.